A Real Life Instagram Story

In order to promote Stories to brands, Instagram approached Primary to produce a traveling display that would immerse users into the world of Instagram Stories and show the value of brands investing in marketing through Stories.

It involved producing custom structures that would integrate printed material and electronics. Each display included a floor and a large and small book structure. 

The large book display was a set of 3 metal frames (pages) that required no tools to assemble. The exposed pages were magnetic panels that could easily be changed out with new graphics. 5 iPads were integrated into the pages that played Instagram stories.

THE RESULTS

The entire display fit into a rolling case that had specific compartments for every element. This allowed for easy transportation, quicker setup and safe storage.

The ease of assembly and take-down has enabled Instagram to utilize the four different traveling displays at events all over the world, including New York, Toronto and Mexico City.