About Us

Primary was established in 1985 as a pre-media company. Since then we have evolved into an industry pioneering, comprehensive provider of graphic arts services offering five core print services under our roof: Pre-Media, Litho Printing, Large Format Digital Printing, High Speed Digital Flatbed Printing and Variable Data Digital Printing. All these services are color managed to each other providing consistently branded printed products for all visual applications.

PRIMARYCONNECT, our front-end web based print management solution, is an integral part of our vision to ensure consistent branding and distribution of marketing materials for retailers.

Following are some specific key points that have made Primary a high value resource for some of the nations most demanding clientele.

• 7 day round the clock operation.
• The processing and preparation of electronic files for multipurpose reproduction, enhancing brand consistency when images are printed over multiple print platforms.
• Gracol G7 Certified
• FSC Certified
• High quality creative retouching of photographic images.
• Our pressroom is equipped with high speed UV presses capable of printing on any substrate including plastics and 24pt. board – up to 8 colors plus coatings, in-line. In-house bindery and finishing with fulfillment.
• Large Format Digital Printing presses for trade show graphics, in-store signage, experiential event signage, out of home and vehicle graphics. Our presses are color managed throughout the plant to hold consistency of product branding.
• Hybrid Digital Silkscreen press for oversized in-store signage and transit advertising.
• Digital asset management for global branding and file distribution.
• Redundant Southern California plants in Los Angeles and Orange County to ensure safety and security of your assets.
• Providing educational workshops – fundamental to advanced.

LINES OF BUSINESS
Primary offers a comprehensive array of print-media products and services. Our capabilities are specifically designed to accommodate enterprise-level clients for whom centralized control of all critical aspects of a project is essential. As such, Primary offers cost and time saving benefits by hosting all critical services under one corporate roof.

Primary Los Angeles

Primary Orange County

MARKET KNOWLEDGE AND INNOVATION
Professional and trade organizations we are involved in:
PIASC (Printing Industries Association of Southern California) – 25 Year Silver Member Award
APALA (Advertising Production Association of Los Angeles) – Ron Hirt is Immediate Past President of Vendor Committee
APAOC (Advertising Production Association of Orange County)
AIGA (American Institute of Graphic Arts)
DMA (Direct Marketing Association)
FSC (Forest Stewardship Council)
GRACOL.org (General Requirements for Applications in Commercial Offset Lithography)
Think LA, HP D-Scoop
IFA (International Franchise Association)

PRIMARY COLORS RESEARCH AND DEVELOPMENT CAPABILITIES AND INNOVATIVE PROGRAMS
For most of its existence as a company, Primary Color has served as a principle test-bed for key industry technologies. Of particular note are our relationships with Heidelberg North America, Adobe Systems, Epson America, Hewlett Packard, EFI, Epson, Vutek and Kodak, with whom we have partnered in both alpha and beta testing of a variety of products and services. Primary has been privileged to count itself as a member of the prestigious Heidelberg Concept Customer Consortium. This special relationship with a key industry vendor has given us the opportunity to interface directly with Heidelberg’s technical and product planning facilities. It has also allowed us to interface with a worldwide network of Heidelberg’s key customers. Together, we evaluate Heidelberg products and services and recommend courses of action based on our findings. We have been at the forefront of technology in regard to remote proofing, inkjet printing and proofing and industry-leading software solutions such as InDesign and CS5.

Primary has its own dedicated R&D team, ably led by Mr. Jay Sato. In his capacity, Jay has been instrumental in developing and perfecting color management techniques and protocols. Since 2007, our company was designated as a G7 Master Printer by GRACoL (General Requirements for Applications in Commercial Offset Lithography), which certifies that we have demonstrated our proficiency in the application of key technologies to print production. Ron Hirt, our VP of Sales and Marketing shares these technologies and its advantages with clients through quarterly seminars and newsletters.

OUR COMMITMENT TO FUTURE EMPLOYEE EDUCATION AND EQUIPMENT UPGRADES
Primary has always been, and will continue to be, an industry leader in prepress technology, color science, color management, creative retouching, image assembly and all peripheral operations involved in high-end imagery. In the past two years, we have invested $8,500,000 in new technologies, equipment and facilities which clearly illustrates our commitment to maintaining state of the art in all critical facets of our business. Employee education is an integral part of our operation, and occurs on an ongoing basis. Any new technologies that are installed at Primary involve mandatory training and education – both at the line and supervisory levels. Primary Color is 100% dedicated to assuring that its employees are the best educated in the industry.

AWARDS
2009 Benny Award for best printed soft cover book in the USA
2010 GRAMMY® Award for best packaging for a music box set – Neil Young
Multiple PIA and Industry awards for printing innovation.

RESOURCES
Equipment List
Wide Format Spec Sheet
Company Profile
G7 Certification
FSC Certification