About Us

Primary Color is an award-winning graphic communication company that produces world-class marketing products. Established in 1985, Primary has positioned themselves as an industry leader through their dedication to print innovation, quality and service.

By focusing on technology, Primary analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. Primary provides a turnkey service across all pre-media, print and web-based technologies to simplify marketing execution.

Primary offers six core print services under our roof: Pre-Media, Litho Printing, Large Format Digital Printing, High Speed Digital Flatbed Printing, Dye-Sublimation Printing and Variable Data Digital Printing. And all these services are color managed to each other, ensuring brand image consistency for our clients across all print marketing materials.

PRIMARYCONNECT, our integrated web-based print management solution, is an integral part of our vision to ensure consistent branding and distribution of marketing materials for retailers.

Primary Los Angeles

Primary Orange County

LINES OF BUSINESS
Primary offers a comprehensive array of print-media products and services. Our capabilities are specifically designed to accommodate enterprise-level clients for whom centralized control of all critical aspects of a project is essential. As such, Primary offers cost and time saving benefits by hosting all critical services under one corporate roof.

Key reasons to trust Primary Color with your print needs:

• 7 day round the clock operation.
• The processing and preparation of electronic files for multipurpose reproduction, enhancing brand consistency when images are printed over multiple print platforms.
• Gracol G7 Certified
• FSC Certified
• High quality creative retouching of photographic images.
• Our pressroom is equipped with high speed UV presses capable of printing on any substrate including plastics and 24pt. board – up to 8 colors plus coatings, in-line. In-house bindery and finishing with fulfillment.
• Large Format Digital Printing presses for trade show graphics, in-store signage, experiential event signage, out-of-home and vehicle graphics. Our presses are color managed throughout the plant to hold consistency of product branding.
• High Speed Flatbed press for oversized in-store signage and transit advertising.
• Digital asset management for global branding and file distribution.
• Redundant Southern California plants in Los Angeles and Orange County to ensure safety and security of your assets.
• Providing educational workshops – fundamental to advanced.

MARKET KNOWLEDGE AND INNOVATION
Professional and trade organizations we are involved in:
PIASC (Printing Industries Association of Southern California) – 25 Year Silver Member Award
APALA (Advertising Production Association of Los Angeles) – Ron Hirt is Immediate Past President of Vendor Committee
APAOC (Advertising Production Association of Orange County)
AIGA (American Institute of Graphic Arts)
DMA (Direct Marketing Association)
FSC (Forest Stewardship Council)
GRACOL.org (General Requirements for Applications in Commercial Offset Lithography)
Think LA, HP D-Scoop
IFA (International Franchise Association)

PRIMARY COLORS RESEARCH AND DEVELOPMENT CAPABILITIES AND INNOVATIVE PROGRAMS
For most of its existence, Primary Color has served as a principle test-bed for key industry technologies. Of particular note are our relationships with Heidelberg North America, Adobe Systems, Epson America, Hewlett Packard, EFI, Epson, Vutek and Kodak, with whom we have partnered in both alpha and beta testing of a variety of products and services. Primary Color has been privileged to count itself as a member of the prestigious Heidelberg Concept Customer Consortium. This special relationship with a key industry vendor has given us the opportunity to interface directly with Heidelberg’s technical and product planning facilities. It has also allowed us to interface with a worldwide network of Heidelberg’s key customers. Together, we evaluate Heidelberg products and services and recommend courses of action based on our findings. We have been at the forefront of technology in regard to remote proofing, inkjet printing and proofing and industry-leading software solutions such as CS5.

Primary Color has its own dedicated R&D team, ably led by Mr. Jay Sato. In his capacity, Jay has been instrumental in developing and perfecting color management techniques and protocols. Since 2007, our company was designated as a G7 Master Printer by GRACoL (General Requirements for Applications in Commercial Offset Lithography), which certifies that we have demonstrated our proficiency in the application of key technologies to print production. Ron Hirt, our VP of Sales and Marketing shares these technologies and its advantages with clients through quarterly seminars and newsletters.

OUR COMMITMENT TO FUTURE EMPLOYEE EDUCATION AND EQUIPMENT UPGRADES
Primary Color is an industry leader in prepress technology, color science, color management, creative retouching, image assembly and all peripheral operations involved in high-end imagery. We’re committed to remaining the industry leader in all critical facets of our business. In the past two years, we’ve invested $8,500,000 in new technologies, equipment and facilities. Employee education is an integral part of our operation, and occurs on an ongoing basis. Any new technologies that are installed at Primary Color involve mandatory training and education – both at the line and supervisory levels. Primary Color is 100% dedicated to assuring that its employees are the best educated in the industry.

AWARDS
2009 Benny Award for best printed soft cover book in the USA
2010 GRAMMY® Award for best packaging for a music box set – Neil Young
Multiple PIA and Industry awards for printing innovation.

RESOURCES
Equipment List
Wide Format Spec Sheet
Company Profile
G7 Certification
FSC Certification