Archive for Color Management

Benefit Cosmetics Sails Away with Influencer Marketing

Benefit Cosmetics Sails Away with Influencer Marketing

Benefit Cosmetics, headquartered in San Francisco, California, selling at over 2,000 counters in more than 30 countries, has identified and prioritized Influence Marketing as a key component of their marketing toolset. Influence Marketing has been highly effective in the cosmetic industry as it focuses on…

Continue reading →

What They Think Interview with Jay Sato

What They Think Interview with Jay Sato

Our own CTO Jay Sato, talks to Senior Analyst Richard Romano of What They Think about Primary and the types of services we provide to our clients

Continue reading →

Color Management by Jay Sato at APAOC

Color Management by Jay Sato at APAOC

Primary’s own Jay Sato gave an hour long presentation on Color Management for all attendees at the APAOC (Advertising Production Association of Orange County) February’s meeting. Jay highlighted on the importance of planning your color management strategy when possible and to always communicate your color…

Continue reading →