Archive for Seminar Summaries

Hacking Creativity and Shattering the Limits of Human Potential

Hacking Creativity and Shattering the Limits of Human Potential

ThinkLA’s latest installment of their Trends Breakfast series should have come with this warning: DO NOT TRY THIS AT HOME! Discovering what keeps 18-34 year-old males inspired is not for the faint of heart. Bryan Smith of 72andSunny, Marc Eckō of Complex Media and Dr….

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Mobile is Everywhere YOU Want It to Be

Mobile is Everywhere YOU Want It to Be

Primary Color strives to stay on top of all industry trends, even when they don’t have print in the mix. Here’s a recount of thinkLA’s Mobile Trends Breakfast. What’s the last thing you touch before bed and the first thing you touch in the morning?…

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Experiential Marketing – Are You Experienced?

Experiential Marketing – Are You Experienced?

Experiential Marketing is a phrase you may have heard a lot lately. In fact it’s one of the services Primary Color excels in. But what does it really mean? We went to thinkLA’s Conversations Event about this topic to hear what industry thought leaders –…

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Appealing Content Fuels Marketing and Drives Business – Part 2

Appealing Content Fuels Marketing and Drives Business – Part 2

Not only did we get to hear Content Marketing Evangelist Joe Pulizzi speak in November at Rhythm Interactive’s 2013 Integrated Marketing Forum, but we all got a copy of his new book Epic Content Marketing. What Pulizzi has to say can benefit every company using…

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Appealing Content Fuels Marketing and Drives Business – Part 1

Appealing Content Fuels Marketing and Drives Business – Part 1

Jeff Peterson from Primary Color and Lynne Gullo from Pinky on the Pulse recently attended the Integrated Marketing Forum put on by Rhythm Interactive at the Marconi Automotive Museum to find out what marketing professionals are doing to fuel marketing and drive business. And what…

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Movie Marketing – The Audience is Listening, Liking and Sharing x 10 Million

Movie Marketing – The Audience is Listening, Liking and Sharing x 10 Million

ThinkLA secured a star studded line up for the Movie Marketing Breakfast at the Century Plaza Hotel in Century City featuring three noted professionals: Brian Robbins, creator of Awesomeness TV, Ryan Duffy, on-air correspondent and digital business developer for Vice Media and Jason Blum, Founder…

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Changing Lanes in the Automotive Industry

Changing Lanes in the Automotive Industry

This year’s “Automotive Trends” Breakfast presented by thinkLA.org was on a subject of particular interest to us at Primary Color – marketing trends in the Auto Industry. With over 950 in attendance at The Beverly Hilton, we knew we weren’t the only ones who wanted…

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The Changing Mobile Landscape – Where Does Print Fit In?

The Changing Mobile Landscape – Where Does Print Fit In?

Is print-media part of the dialogue when discussing mobile phone trends? Primary Color wanted to find out. We recently attended thinkLA.org’s Mobile Breakfast at the Hyatt Regency Century Plaza. With 800 marketers in attendance we anticipated print would be part of the media mix and play…

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