Solutions
Creative Solutions & Innovative Workflows
At Primary Color, our goal is simple: collaborate with our clients to design and produce the most impactful and creative marketing materials for any application. We begin by surrounding each job with our internal product specialists. Bringing decades of collective experience, they research, develop and implement innovative printing techniques and equipment technologies. And we apply our industry-leading workflow solutions to help save time and money, ensure brand integrity and augment sustainability. It's all about providing our clients with the intelligence that meets any marketing challenge. We collaborate and maintain supportive relationships with all our clients and suppliers and are active in industry peer organizations providing us with knowledge to tackle all current marketing challenges and trends.
Photography
Primary Color has its own in-house photography studio. It’s a facility even the most accomplished commercial photographer would envy. It’s equipped with state of the art cameras by Sinar and Canon as well as Broncolor lighting equipment for all studio photography applications. A team of the best color reproducers and creative retouchers in the industry provides our clients with options for creative image capture and manipulation. Our photo studio is fully mobile, so we can take our team on location. Simply put, whether shooting for a billboard or a web banner, Primary Color has the right staff and equipment to deliver the job on time and on budget.
Creative Retouching
Primary Color’s retouching studio is sought out by acclaimed photographers, global ad agencies and national brands. Directed by Jake Rogers, our retoucher’s firm grasp of composition, lighting, stylizations and cross-media usage, enables us to forge a collaboration with creative directors and photographers, often from the initial concept stages through the entire production. Jake’s in-depth knowledge covers all print technologies, CGI, photography and visual arts, enabling him to manage the creative process and provide multi platform files for all applications. It’s a level of commitment and experience that ensures Primary Color can achieve our client’s creative vision.
Production Design
Providing on demand pre-media services to the graphics industry means we offer both creative mechanical and production services to our clients. Our services include layout creation and correction, key art and master file resizing, low and high res image placement, style guide verification, proofreading, mechanical distribution, mechanical print outs, mounting as well as presentation boards for display. In addition to our signage installation services, we offer Location Signage Planning and Cad Drawing for digital fly throughs and space planning. And through our Primary Connect service, we can even provide web page design, so brand consistency is delivered to your storefront portals and navigation pages.
Pre-Media Workflows
Primary Color’s heritage and core competency is pre-media. We specialize in identifying process improvements, creating streamlined workflows and then implementing solutions into our day-to-day operations. We work with our clients to help them harness these powerful and proven solutions, integrating smarter workflows into their own design and prepress studios. It’s a process that allows our clients to intelligently address a wide range of issues: color managed work environments, remote proofing solutions, converting to an on-line approval system, image and file database management, legacy file conversions, conforming files to new standards, integrating marketing data with print data, web-to-print and print-on-demand integration and any data intensive pre-media functionality.
Structural Design & Engineering
Transforming a creative idea into well-executed printed material takes experienced professionals. The product knowledge of our print production engineers allows Primary Color to offer our clients trusted guidance on a range of options for paper and other substrates, inks, print techniques, bindery, finishing, pack-out and delivery. Our structural designers provide CAD drawings and sample mock-ups for POP, packaging, binders, 3D products and any printed products with unique characteristics or moving parts. In the end, all that experience pays off: Primary Color has engineered solutions for Grammy winning music box sets as well as cost-saving solutions for retail applications.
Event Graphics & Signage
Primary Color has a team dedicated to the design, execution and installation of signage and event graphics. We know the unique challenges-we’ve been implementing signage solutions in sports arenas, hotels, shopping malls, convention centers and experiential marketing sites for more than 25 years. We start with a site inspection, so we can recommend the right solutions for event managers, architects, designers and construction contractors. Next step? We create 3D digital animations, so stakeholders can visualize graphic sizes and placement. Finally, our product engineers coordinate building inspections, element exposure, substrate selection and hardware options. With Primary Color, your signage project finds a turnkey solution, from initial production to final take down.
Out of Home
How do we ensure the successful execution and installation of your Out of Home media buy? Primary’s OOH specialists provide a complete solution including up front media campaign management, in plant print production and final material quality control services. We develop collaborative relationships with media buyers, posting companies and facility managers. This provides us with tools to effectively co-ordinate production lead times, material and finishing requirements with posting dates and locations. Our production facilities and press room experts are experienced in the manufacturing of all types of OHH: building wraps, transit signage, street graphics, fleet graphics, mobile media, experiential campaigns, airport and mall takeovers, station dominations and aerial. Primary Color can even prepare your OOH files to ensure the highest possible color correctness and visual impact for your digital billboard campaigns.
Retail In-Store Marketing
We know how vital high-impact in-store visuals are to your marketing efforts. How essential color consistency is to your brand integrity. And how critical on time delivery is in the retail world. Primary Color executes major roll-outs, re-branding programs, seasonal graphics, variable data programs and
special promotions by providing in-house fulfillment, kitting versioning and distribution programs. Our production team works not only with your marketing and design teams, but also with procurement and store managers. The goal? Collaborating on solutions that simplify the execution. Our programmers develop web-based storefronts that streamline the deployment process by providing back-end marketing data for store profiling applications. And our internal controls measure quality of product, consistency of service and on time delivery.
Sustainability Programs
At Primary Color, our sustainability programs are customized to the specific needs of the print industry. To help achieve the highest standards of sustainability, teams focused on needs analysis, implementation, and quality control issue regular reports to our sustainability officers. Highlighting our initiatives are Primary Color’s zero VOC emission printing facilities, FSC certification, waste reduction print-on-demand services, facility energy conservation programs and our fleet of hybrid delivery vehicles. A copy of our sustainability report can be downloaded here.
Cross Media Campaigns
Need a seamless connection between your print media and your on-line media? With our Primary Connect solutions division, we can offer web-to-print workflows that help you more effectively manage and track your multi-media direct marketing campaigns. Our Pre-Media design team consults with clients on the implementation of text message, QR code and augmented reality integration with printed material. Our teams are supported by in-house programmers. So we’re able to offer personalized direct mail campaigns that include PURL generation, personalized landing pages and connectivity to on-line communication tools and social media networks.
