Primary Color was thrilled to be back in San Diego for Comic-Con this year. We produced one of the largest building wraps at Comic-Con for The Strain and produced and installed custom event signage for Fear The Walking Dead. These installations took place just outside the San Diego Convention Center which created high visibility for all Comic-Con attendees.
AMC’s yacht activation had Primary engineer a solution to rebrand the boats existing name from California Princess to Abigail, the name of the boat on the show. The signage produced for the bow of the boat was dimensional and backlit.