Acura Freestanding Airport Displays
Acura partnered with Primary Color to produce and install a unique display that would showcase a new vehicle release in airports across the US. They envisioned a playful interactive experience utilizing pedestals of images that initially appeared disjointed, but when viewed from one specific angle, the entire image of the car would be revealed to the passerby. The use of floor graphics placed around the display would guide the viewer to the proper viewing angle.
This elaborate airport display had to consist of several freestanding pedestals that were rectangular, square, round and triangular. The exact viewing height and distance had to be determined and calculated for the final viewing of display.
All materials had to be lightweight, certified to be flame retardent, the floor graphics needed to be slip resistant and the pedestals had to mount to a flooring system.
Our design and fabrication engineers would need to work with the airport authorities to finalize execution materials and locations.
Our structural designers applied appropriate distortions to each panel to achieve the correct depth of field and perspective. Images on all side panels were assembled from the main image but randomly placed to create a sense of chaos.
Shapes and positioning of the pedestals was determined by using computer generated imagery (CGI) and conventional scale modeling. Quarter scale models were produced to verify shapes and sizes and for the final approval cycle.
Once approved, the prints were produced on adhesive back vinyl and installed on to the pedestals. The die cut floor graphics had a slip resistant laminate applied and installed on the floor per the viewing diagram.
The production, distribution and installation process was coordinated between airports at Los Angeles, Las Vegas, Dallas, Chicago, Newark and Washington DC to coincide with installation dates.
The intent to get peoples attention and spend a few minutes looking at the image of the new car was a success.