G by Guess Window Display
Looking to catch window shoppers attention during the Holiday season, Guess consulted with Primary’s store signage engineers on building a unique window display that involved twenty rotating snowflakes powered by one small motor.
The challenge for Primary was to effectively manufacture a display that would break down in manageable pieces to reduce shipping costs and be simple enough for the store employees to install. The display also had to be built to the specs of the existing store fixture that it would attach to. Eighty displays had to be produced and shipped in time for the Holiday promotions.
The Primary retail team created renderings for the customer to review and after approval a prototype of the working display was produced. Important factors we had to consider in the manufacturing process were the ease of install by a single person, material durability and the shipping cost.
To facilitate an easy and correct install, the backgrounds were designed as irregular shapes so the pieces could only fit together one way ensuring all the gears would align with each other. Using this “puzzle” technique enabled this complex unit to be a single person task. Magnets were used on the back of the gears making it easy to apply the snowflakes to the existing retail fixture. A custom bracket was made to house the motor driving the principal gear. The gears and motors were easily replaceable if damaged.
The rotating gears and snowflakes transformed a retail window space into a visually exciting window display with movement and a sense of the holiday season. With Primary’s team of engineers, a creative yet conceptual retail idea from the Guess design team became a reality with 80 stores receiving this unique window display. More than a static graphic, this display caught the attention of many shoppers.