Interchangeable Aluminum Prints for Skiver Lobby
Primary has completed the production and installation of lobby art for Skiver Advertising in Newport Beach, CA. The use of stand-offs for the display system allowed for the art to be interchangeable and create a rotating gallery for the lobby. The manufacturing process was direct print on brushed aluminum Dibond and trimmed to specs on a CNC router. These amazing aluminum prints were designed by Skiver Art Directors Aaron Zide and Tyler Oslie. We had a chance to catch up with the Skiver team about this installation.
What was the inspiration behind the artwork?
The inspiration behind the artwork is simple. We are in the business of communicating ideas. Each of these pieces are artistic interpretations of people, places and/or things that have done a remarkable job at communicating their ideas. At the end of the day, those are the very things that inspire us. Artists. Music. Icons. Home. In our industry, it’s important to stay motivated and inspired. Each time we walk through the door, it’s a reminder to find inspiration through the things we love and love the things we create.
Why did you choose to have a second piece of artwork ready to show?
The concept came to life organically. Initial concepts for the mural came from working with a modern/digital collage artist. Upon drafting up creative, inspirational icons for the mural and deciding how to showcase them, we realized we had the creative prowess and diverse capabilities with Primary Color to make this happen from start to finish. Seeing as how the agency has multiple Art Directors, we let them have at the task and the results didn’t disappoint. Not wanting to part ways with either approach we asked, how can we share both of these pieces? That’s where Primary Color’s team stepped in and helped our idea truly come to life.
How often does the artwork get changed out?
The murals get rotated on a monthly basis or whenever the agency feels it’s time for a change. There have also been internal discussions on refreshing the creative on an annual basis and even selling/archiving the “current” murals as we go. Another organic idea from the never-ending creative process.
What has been the response to the artwork by visitors to the lobby?
Each piece has a lot to take in and allows for a lot of interpretation from the viewer, which elicits the reaction we were aiming for, interaction. Our lobby becomes a place, not only for waiting, but for dialogue and discussion. Visitors and clients love to ask questions about it and the installation lends itself nicely to showcasing a different side of our agency some might not always get to see.
Do you have an interior decor project coming up that you need graphics for? If you do, please let us know, we would love to help!
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