Justin Timberlake Album Release Party
Six long years ago was the last time Justin Timberlake put out an album. His new release “The 20/20 Experience” and hit single “Suit and Tie” deserved a spectacular release party. Timberlake teamed up with Target and iHeart Radio at a star-studded event at the El Rey Theater in Los Angeles, where he performed music from his new album to 600 by invite only VIP audience.
The “Suit and Tie” theme was to be carried over to all promotional and printed elements as well as the take away souvenir elements of the event. Justin Timberlake and Tom Ford wanted to project a Frank Sinatra / Cary Grant / Rat Pack feel to all aspects of the performance including all the elements Primary Color produced. Elements included a souvenir concert poster, presented in a tube with a custom label, souvenir bowties fitted to a presentaton card, serial numbered concert tickets with matching envelopes, laminated credential badges with premium lanyards. All these unique elements needed to be matched to brand and theme requirements and were produced across different printing devices and non-printed items would need to be sourced and fulfilled.
Primary has a dedicated team to handle all projects that we produce and this allows us to source materials, execute production and fulfill orders in a timely and efficient manner. Our vast lineup of print technology allows us to produce any printed product in any quantity quickly. And our primary aim of our workflow management is color control – ensuring our customers a consistency of color reproduction across all printing devices and materials.
All printed materials were produced at the highest quality possible and all branded products were consistent in color. This themed event was a big success and invitees were thrilled to hear Timberlakes new music.
“The Timberlake event was amazing! Thank you for all the work that you did to make it happen. All of your elements were stunning and received numerous compliments from both my client and Justin’s team.” Conor Copeland Adler, Deutsch LA.