The Coors Cold Zone at Angel Stadium
Primary Color was the vendor of choice when MillerCoors needed to update their presence at Angel Stadium in Anaheim. The objective was to freshen everything up with new graphics static and digital, including a nine screen video wall, creating the Coors Light Cold Zone as a “must do” experience at the stadium. Primary Color was the natural choice when it came to a company well-versed in environmental branding.
MillerCoors had been updating all of their locations across the country, and wanted this space to be a unique, flagship experience since they recently opened an Irvine office and would be entertaining clients and visitors at the Stadium. Managing the implementation of so many different elements at the same time was a tremendous challenge, especially with the deadline of one month to plan, fabricate and install.
Primary Color project managers worked onsite at the stadium every day for the entire month-long process, and were in touch daily with the engineers and fabricators at Primary Color as well as their outside contractors.
Primary Color used many different types of applications in the overall installation. Adhesive graphics were abundant, and a spectacular Coors mountain graphic was created for the elevator housing which required an engineering stamp for safety. The elevator shaft had to be refinished for the installation, which was contracted and overseen by Primary Color. Awnings were created and hung, and a nine screen video wall installed.
Other construction work included a soffit buildout and the creation of a party deck, which included branded tables, chairs and umbrellas. Foam signs, can signs, and blade signs finished off the graphic selections. Painting of the space, new hanging lights, sconces and the wiring of LED signs all came under Primary Color’s planning, installation and management.
Coors now has a complete Silver Bullet Experience built into the location for the entire baseball and event season, transforming the Coors Light Cold Zone into an absolute “must-do” activity when visiting Angel Stadium.
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