The Garage Team Mazda moved into a new office space and was looking to place a unique piece of art on their lobby wall. Kaoru Seo, The Garage’s SVP of Creative Direction came to Primary with his vision of seeing a scaled up 3D version of the components to a classic Mazda car model. The client partnered with Primary for the design, fabrication and installation of this wall display.
The Garage Team Mazda had an amazing idea for this 9’ x 7’ wall display and supplied a sketch that was a custom configuration of the actual model pieces. Simply turning over a cut ready file was not the case and Primary’s display engineer would have to design a 3D file from scratch that our router could cut from.
The ideal substrate for this project was 2” thick, however some areas of this display would need to be thicker. Our engineer would have to keep this in mind as he modeled the file so he could determine where the file would need to be split to create a second layer of material.
This display would have to be produced in 3 sections as the substrate came in 4’x8’ panels. With a final size of 9’x7’, it was too big to assemble at our facility and bring through their staircase or elevator door in one piece. Additionally this piece would install on a wall right next to the receptionist and be viewed by all who visit, so a seamless looking display had to be achieved.
Our product specialists first decided on the ideal substrate to shape this display from. They took into account that this substrate would need to be durable, could be cut on our router, sanded, painted and hang on a wall.
Next, Primary’s display team built a file that was scaled to Mazda’s initial mockup. This involved accurately measuring the physical parts and pieces of the model with a micrometer. Then using our 3D modeling software, a 3D file was rendered that matched the shape of the model components and dimension was created. This complex file was then exported into a format for our router to read and cut three dimensionally in three sections.
After the cutting was complete, our in-house fabrication team combined the multiple layers of material to create the desired thickness and the entire piece was then hand sanded and painted and left in three pieces for delivery and install.
Lastly, our installation team was able to install all three pieces on the wall and then perform additional sanding and painting onsite for a seamless looking wall display.
After several hours of design, routing and hand finishing, The Garage Team Mazda is extremely pleased with the outcome of this unique piece of art. They are still in the process of settling into their new office space and have once again reached out to Primary for a wall mural project in front of the main elevators. Trusting Primary with a very high profile area shows their confidence in our ability to come through with any type of custom display.