Primary Set to Move Headquarters to Cypress, California

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Primary Color, a California-based dynamic marketing solutions company, is excited to announce a move and consolidation of locations, to Cypress, California later this year.  This move will enable Primary to better serve our national client base from one centralized location and help manage the company’s growth.  The move will facilitate an increase in convenience and efficiency to serve our customers to the best of our ability.
 
With this move comes an upgrade to the most current generation state-of-the-art equipment, that will keep Primary at the forefront of the market.  This new equipment will enable us to streamline the production process for greater quality, flexibility and scalability.
 
This move consolidates Primary’s Costa Mesa, Irvine and El Segundo offices into one centrally-located facility, larger than the three previous spaces combined.  In particular, customers will see the fulfillment and distribution capabilities increase dramatically, enabling the management of larger jobs and more inventory than ever before.
 
In order to continue to serve our large number of Los Angeles area and entertainment industry clients, Primary’s Hollywood office will remain as a creative-focused production facility.
 
“This move is really a no-brainer for us in terms of taking Primary to the next level.  To be able to have all of our people, equipment and production in one central location is going to enable us to not only grow our business and serve our clients better, but it will allow us to be more efficient in all aspects of the business. Everything in marketing today is integrated, thus multi-location with multi-discipline is no longer viable. A fully consolidated and integrated process and facility is the key to our promise of being a total end to end solution provider,” says Daniel Hirt, President, Primary Color.
 
The new office will boast larger office and warehouse spaces, with designated customer workspaces and lounges. “ Dedicated space to collaborate with our customers is a vital part of the process,” says Daniel Hirt. 
 
“A consolidated location gives our customers the convenience of coming to one facility to complete all their campaign press checks, regardless of equipment and substrate, in one day.”
 
Primary has already successfully migrated the fulfillment and distribution operations to the new Cypress facility, executing all existing campaigns during the transition without disruption. Primary plans to migrate the Orange County and Los Angeles offices by later this year.
 
We appreciate our customer’s loyalty over the years and look forward to continuing to serve you from our new location. The exact move date will be announced in the coming months.
 
About Primary Color:
Primary Color is an award-winning dynamic visual marketing company that produces world-class marketing products and solutions. Established in 1984, Primary has positioned themselves as an industry leader through their dedication to print innovation, quality and service. 
 
By focusing on technology, Primary analyzes traditional workflows, recommends improvements and develops and implements modern, systems-driven, print solutions. Primary provides turnkey services across all pre-media, print and web-based technologies to simplify marketing execution.
 
Primary has been certified as a G7 Master Printer and is a FSC and 3M certified company. They operate four state-of-the-art facilities in 182,000 square feet.