The Most Powerful Camera at Primary

A Forklift Creative staff photographer was spotted leaving Samy’s camera this holiday season wearing an ear-to-ear grin and carrying several large packages. Primary decided to take advantage of the holiday savings by upgrading in a huge way with the world’s most powerful medium format camera system – the Phase One 80-megapixel camera. With the addition of the Phase One to Forklift’s existing camera arsenal, studio and location photography services have now been taken to the next level. Whether the shoot is for web, catalog or a super sized out-of-home campaign, the Phase One will capture images with an amazing 80-megapixels in one single shot with the finest detail, color rendition and sharpness possible.

Forklift’s photographer Scott Mitchell stated, “Having used many different camera systems over the years, I have always been impressed with the Phase and it’s phenomenal image clarity. I am proud to be a part of an organization with such willingness to invest in the best”. The Capture One software used with the camera also contributes in a big way to the photo shoot experience. “The more efficient user interface and workflow in Capture One speeds up our photo shoots and images are wirelessly transferred to clients on-site which can be viewed on their mobile devices,” mentioned Scott.

The Forklift photo studio can accommodate a diverse range of products and is supported by a professional team of industry leading post-production specialists. Shooting in studio or on location, Forklift is committed to a final product that meets and exceeds their client’s expectations.


Full frame image


Same image zoomed in at 100%

Do you have a photo shoot coming up that you need help with? If you do, please let us know, we would love to help!

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