The Primary Blog

Benefit Cosmetics Sails Away with Influencer Marketing

Benefit Cosmetics Sails Away with Influencer Marketing

Benefit Cosmetics, headquartered in San Francisco, California, selling at over 2,000 counters in more than 30 countries, has identified and prioritized Influence Marketing as a key component of their marketing toolset. Influence Marketing has been highly effective in the cosmetic industry as it focuses on…

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Primary Set to Move Headquarters to Cypress, California

Primary Set to Move Headquarters to Cypress, California

Primary Color, a California-based dynamic marketing solutions company, is excited to announce a move and consolidation of locations, to Cypress, California later this year.  This move will enable Primary to better serve our national client base from one centralized location and help manage the company’s growth. …

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Instagram Stories Traveling Display

Instagram Stories Traveling Display

    “From the epic to the everyday moment Instagram continues to provide the best platform for me to tell my brand’s story through visual inspiration. By using Instagram Stories, it is another way to bring my business’s story to life on Instagram.” – Instagram In…

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Visual Merchandising with a BAM!

Visual Merchandising with a BAM!

Books-A-Million! (BAM!), America’s second largest book retail chain, hadn’t changed their visual retail environment in a number of years and decided it was time for a refresh in order to cater to a more modern audience. With a strong appreciation for the persuasive power of…

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Acura NSX ELS Studio® Premium Audio System Launch Concept

Acura NSX ELS Studio® Premium Audio System Launch Concept

High-end cars deserve high-end audio, and when Acura and Panasonic partnered to develop a high-end audio experience for the relaunch of the highly-coveted NSX, they sought out the expertise of the Primary Color design and fabrication team to make a splash at the 2017 Consumer…

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Part 5 of “The Fabric Five” – Hanging Trade Show Sign

Part 5 of “The Fabric Five” – Hanging Trade Show Sign

For this blog series “The Fabric Five”, we are going to show you 5 fabric products we think you should consider for your display toolkit. Fabric displays have a modern look, evoke a sense of elegance and save you money in shipping compared to large rigid graphics. Part 5 – Hanging Trade…

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The Mohawk Maker Quarterly – Issue No. 06

The Mohawk Maker Quarterly – Issue No. 06

Mohawk, the U.S. paper company known for their premium uncoated paper stocks has partnered with Primary Color to further the interest of craftspeople everywhere. They have created the Mohawk Maker Quarterly, a publication in support of like minded makers. Content focuses on stories of designers, copywriters,…

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Comic-Con 2016 Building Wrap and Event Signage

Comic-Con 2016 Building Wrap and Event Signage

Primary Color was thrilled to be back in San Diego for Comic-Con this year. We produced one of the largest building wraps at Comic-Con for The Strain and produced and installed custom event signage for Fear The Walking Dead. These installations took place just outside the San Diego…

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