Visual Merchandising with a BAM!
Books-A-Million! (BAM!), America’s second largest book retail chain, hadn’t changed their visual retail environment in a number of years and decided it was time for a refresh in order to cater to a more modern audience. With a strong appreciation for the persuasive power of visual branding, BAM! challenged Primary to create a visual branding experience that would consistently speak to the consumer from “one voice”, and create a comfortable visual surrounding that represented the constantly changing mix of product and titles offered by the brand.
OUR SOLUTION
No two retail environments are exactly alike, each has its own challenges. With that in mind, you can imagine the inherent challenges of illustrating hundreds of feet of visuals to be installed in a store. Working with BAM!’s exceptional marketing team, Primary embraced this challenge head-on, creating dozens of designs that best matched the brand’s attributes, while taking the wide variety of environmental configurations into consideration.
THE RESULTS
Primary created, illustrated, produced and installed several hundred feet of wallcovering that is fast becoming the visual representation of the Books-A-Million! brand.
