Point-of-Purchase (POP) Displays
Point of Purchase displays are hands down one of the best ways to sell more product. Why? Because POP displays draw attention to your product. They give you an opportunity to stand out in a visually cluttered retail space.
But if your display is lacking a professional design, you will not see the ROI from a well-designed display.
And that’s where Primary comes in. We have deep experience in the design, manufacturing and distribution of custom, eye-catching POP displays.
The benefits of POP Displays:
Increased brand visibility
Increased sales
Elevated brand perception
Targets impulse buyers
Ensures effective merchandising
Our Process
From initial sketches and renderings, through prototype and fabrication - Primary has a time tested and streamlined process all under one roof. See our 4-part process below.
Ideation
We provide ideation and rapid visualizations of structural POP displays. And all emerging technologies and materials are part of the ideation phase.
Wether your POP displays need to be temporary or permanent or floor standing or sitting on a counter, it doesn’t matter to us. We will just ensure we work within your budget and schedule.
If you are looking for next-level designs that get noticed, our creative team would love to hear from you. Let’s talk.
Engineering and Prototyping
Our structural engineers bring expert level design into each POP display project. They constantly present ideas that create cost savings, ease of assemble, and sustainability. From substrate choice to construction and shipping, no details are overlooked.
Print and Fabrication
At Primary, we have 100% control of your project and can ensure on-time delivery. How? All printing and fabrication is done right here.
Our modern day print technology and hand crafted color profiles allow us to achieve the highest-quality graphics on any substrate. The creative options really are endless.
Kitting and Distribution
With over 37,000 sq. ft. of pack-out, kitting and distribution space, we are capable of supporting national rollouts. And we are doing this for some of the nations most iconic brands.
Need help with POP display concepts that sell more product? We’d be happy to help!
The different types of POP displays.
Permanent displays usually cost more and are made from higher-end materials like wood and metal. These permanent displays usually ship in one piece, already assembled.
Temporary POP displays are usually made from lightweight materials like cardboard, are designed to ship flat, are simple to assemble, and can be discarded when your promotion has ended.
Countertop POP Display
Modular POP Display
Interactive POP Display