The 5 Leading Benefits of POP Displays
When you walk into a store these days, there are several brands fighting for your attention.
Signage, screens, posters, and more are used to get you to take a closer look. But let’s be honest, a two-dimensional sign or poster isn’t the most effective method of capturing your attention.
So how can you get your product noticed more in a visually cluttered retail space? The answer is with POP displays.
A POP display is also known as a “Point-of-Purchase” display is intended to do one main thing, and that is to attract shoppers attention and boost in-store sales. The POP display may be used to promote new products, a special promotion, or a seasonal product. They are separate from the standard aisle shelf display.
These displays are branded specifically for the product that is being promoted and are either made to be a permanent or temporary display. These displays are 100% customizable which allows designers and marketers to strategize on how best to engage the shopper. Some examples of customization are substrate choice, lighting, color, touch screen integration, and the list goes on.
When designed and built effectively, POP displays can yield a high ROI.
The 5 Leading Benefits of POP Displays
Here are five benefits of marketing with POP displays and how they can dramatically boost your sales.
1. Catches the Customer's Eye
The beauty of POP displays is that they are visually striking, interactive, and come in many shapes, forms, and sizes. Since they are bigger than the product packaging, they make your products stand out and easier to notice by the customers. And shoppers are more likely to learn more from a POP display than from the products' packaging.
Plus retailers love these displays because they enhance the customer experience and are a big differentiator from shopping online.
2. Ensures Effective Merchandising
Effective merchandising at retail is a common theme brands struggle with. This is partly due to retailers not understanding your brand. But when POP displays arrive at the store, they will help ensure that your products are displayed properly. They allow the retailer to better understand how you want your product displayed. This gives you your own store within the store.
3. Elevated Brand Perception
When shoppers see a well-designed display, they often associate the design of the display with the product and ultimately your brand. And it’s simple, high-end custom displays leave shoppers with a lasting impression that your brand stands for a high-end product. Poorly designed displays can lead the shopper to have less trust in the product and your brand.
For brands looking for an elevated perception of their product, a well-designed POP display may be the right solution.
4. Target Impulse Buyers
Marketing with POP displays is that you can target a more relevant audience which is the shoppers already in the store where your messaging impacts them immediately and influences a pulse purchase.
Customers make about 80 percent of buying decisions inside the store, and POP displays help push these impulse purchases. They entice the customers to grab one of your products even if they had not initially planned so.
5. High ROI
As digital ad spend continues to grow, POP displays can offer a more affordable marketing solution. Approximately 85% of all purchases worldwide still take place at the physical retail store rather than online and product interaction before the purchase remains a key factor that drives up sales.
POP displays are very effective, especially for fast-moving consumer goods. Thus, they are the best investment one can make to promote product in-store.
To learn more about our POP display process and capabilities, click here.
Let’s work together to make your next POP display a real success!