Why 2021 Will Be A Big Year For Influencer Marketing
For most of us, 2020 was not the best year for business and you are probably wondering how to revive it in 2021. Due to lockdowns and travel restrictions, consumers are spending more time than ever online, primarily on social media sites. Thus, digital marketing is likely to gain more momentum in the coming year.
One digital marketing strategy that can revitalize your business is influencer marketing.
In a recent study by Business Insider, the influencer marketing industry is anticipated to hit $15 billion in 2022. Most of this growth will be witnessed in 2021. In this context, you may consider using influencers who have a significant social following on major social sites, especially Instagram, Facebook, and YouTube.
So, what is Influencer Marketing?
It is a marketing tactic that uses influencers, such as movie stars, musicians, athletes, or any other individual who is popular and has a large following, both online and offline. These persons endorse a product or service with the aim of influencing their audience to buy it.
Normally, influencers have three factors that are essential in marketing:
• Reach: They can deliver a promotional message to many people.
• Contextual credibility: They have a certain level of authority and trust among their followers.
• Salesmanship: They have extraordinary power to influence their audience to purchase an item or service.
The Benefits of Influencer Marketing
As the business environment becomes increasingly competitive, influencer marketing could be of significant help. As recently identified by Forbes, the tactic is fundamental for any enterprise looking to grow.
Daniel Wellington watches is among the brands that have thrived due to influencer marketing. In 2018, Filip Tsyander, the company's founder, gifted a few celebrities on Instagram with DW watches. They were required to wear and showcase them on their IG profiles. The campaign attracted millions of new customers, making Daniel Wellington among the fastest-growing businesses in Europe.
Here are five benefits of influencer marketing that you need to consider in 2021:
It provides amplified brand awareness:
Since influencers have a massive reach, they increase brand exposure. Followers will always take notice of a product or service that has been endorsed or recommended by their favorite artist.
The tactic enables precise targeting:
By choosing a popular person who is relevant to your niche, you are sure that your promotional message will reach the right audience.
The marketing strategy enhances brand trust and credibility:
Normally, influencers are highly trusted by their followers. When they share their honest feedback or endorse a product, their fans take it as genuine testimony, which strengthens the brand's reputation.
There is increased audience engagement:
When you use an influencer, the quality of your marketing content improves. They mainly share it on their social media profiles, giving their audience a chance to engage with it.
Search engine ranking improves:
Due to increased brand awareness, there is more traffic to your website, improving search engine rankings. With time, your organization's online visibility grows.
Why your Influencer Kit Experience Needs to Be Extraordinary
The success of influencer marketing can significantly depend on your influencer kit design. It is a tangible representation of your business and the products you are promoting.
And today, unboxing is rapidly becoming popular. It is possible that the influencer will unpack your product while the process is being captured on video, which will then be shared on social media. The branded packaging experience needs to be special and stand out.
Building an exceptional unboxing experience is simple. You only need three things:
Branded kit: An eye-catching kit that builds the influencer’s excitement.
Distinctive materials and print enhancements: This is a great opportunity to add a more sensory experience that can create that emotional connection with your brand.
Product presentation: Products should be arranged within the box in a way that creates that “unboxing experience” and ultimately a lasting impression.
If you are thinking of revitalizing your marketing strategies this year, influencer marketing could be one of the best options for your brand to land in the hands of an influencer with just the audience you are targeting.
At Primary, we design, print, fabricate, and ship influencer kits for top national brands. See our work here for influencer kits.
Let’s work together to make your influencer campaign a real success!