3D Billboards For ABC’s Supermarket Sweep

How do you create buzz for your new show? By producing the most vivid and eye-catching billboard possible.

The challenge with billboard ads is that you need to capture people’s attention as they are passing by at high speeds. Billboards need to be legible, noticeable, and memorable.

And that’s why ABC turned to Primary to help promote their new show ‘Supermarket Sweep’. Primary has the experience and know-how to produce billboards that get noticed.

For this campaign, two 3D billboards were produced. A 14'x48' and 10'6" x 36' and both were installed in Los Angeles, California.

All printing was done with our expanded gamut workflow. It’s a workflow that goes beyond the traditional color space and adds that extra pop of color that turns heads.

And the color was not the only element that popped.

Both boards had graphic elements that literally popped off the board. Because of this, precision engineering was required and collaboration with the posting company was critical.

There’s no better way to create buzz, excitement, and capture your audience’s attention than thinking beyond the canvas and exploring endless creative options with the out-of-home team here at Primary.

In a world of clicks and page views, a billboard is the real thing. It can't be blocked or skipped and it is always on 24 hours a day, seven days a week.