Eye-Popping Billboard For ABC’s Holey Moley

ABC's hit series Holey Moley is back for the third season and is titled Holey Moley 3D in 2D. It’s the show that takes place on an extraordinary obstacle golf course. So naturally, it just made sense to create an extraordinary billboard.

Our crew at Primary Color Hollywood nailed down the creative and our structural design, fabrication, and print team brought this amazing creative to life.

 
 
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So what made this board so epic?

First off, several elements were printed on a reflective silver vinyl which included the background, the characters, and the explosion. In between these layers were some props, a golf club, a flag, and lighting. The moon in the top extension was illuminated and had a fabric flag.

Most of the 3D props stood off the billboard and had lighting behind them such as the golf ball in the upper left corner with the Holey Moley sign, and the pinball bumpers.

Add to that, the astronaut and the windmill on the extension rotated.

 
 
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Photo credit: Primary Color Hollywood

 

Looking for creative ideas for that next out-of-home campaign?

 
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