The Pacifico Porch Welcomes Back Fans In A Big Way
Pacifico turned to Primary to welcome back fans at Angel Stadium in a big way.
The objective here was to elevate the brand experience at the new “Pacifico Porch” concession stand. Pacifico wanted to bring to life part of its brand identity by producing a five-foot diameter, three-dimensional life preserver.
Primary was the natural choice when it came to a company well-versed in environmental branding.
How did we do it?
We started by gluing profiled layers together to create a hollow structure and then we put it back on our CNC machine to form the shape of the life preserver.
We had hidden brackets to hold the rope in position and the center graphic was positioned on site to hide the mounting hardware. Leaving the center free of the graphic made the installation much easier.
The leaves are a floating acrylic graphic mounted to stand-off brackets.
With two 3-D life preservers popping of the wall at the Pacifico Porch, Pacifico now has a concession stand that will better attract fans to stop by and grab a cold beer.